Why It Matters
Your guests are telling you what they need. Are you listening?
A guest who upvotes the gluten-free recommendations article isn't just rating the article — they're telling you something about how they eat. A guest who asks the AI Concierge about a toaster three times in two weeks isn't just hitting an out-of-scope flag — they're telling you the kitchen is missing one. A guest who reads the parking article five times and still asks where to park is telling you the directions need rewriting, or the spot is genuinely hard to find.
Most hosts only get this kind of signal through 4-star reviews — after the stay, after the chance to fix anything, often after the guest is already telling friends to book elsewhere. SmoothStay's insights surface the same signals while the guest is still in the property, often before they've even noticed they have a complaint. And we surface all of it without compromising guest privacy — region detection comes from device timezone, not IP logging.
That changes what hosting actually looks like. You stop guessing whether anyone uses the welcome card. You see the patterns that drive 5-star reviews — and the small frictions that quietly cost you them. You make better property decisions because you have data, not hunches: a new toaster because three guests asked for one, more vegan-friendly restaurants in the recommendations because half your bookings are looking for them, an updated parking article because the analytics shows guests reading it twice.
This is the difference between running a property and operating a hospitality business. Your guests are telling you what they need every time they open their guidebook. SmoothStay just makes you the first to know.
How it Works
1
Upvote and feedback buttons appear on every article
Guest-facing engagement controls are part of every article in your Content Hub by default. The upvote heart and feedback button appear automatically — no extra setup required.
2
Open the Analytics tab in your Content Hub
Inside Content Hub, switch to the Analytics tab. The default view shows today's interactions across all properties. Filter by property, action type, or date range to focus on what matters.
3
Read the signals, make better decisions
Switch to Detail view to see every individual interaction. Spot articles getting heavy traffic — and lead with them. Spot articles flagged for confusion — and rewrite them. Spot patterns that point to property decisions — a new toaster, more local recommendations, better directions. The work is small per cycle, but it compounds fast.
Pricing
Advanced analytics and article-level upvote and feedback buttons are included on every paid plan.
How to See What Your Guests Actually Want With Analytics
Check the Analytics dashboard once a week. Five minutes is enough. Read the data as signals about hosting, not just content. If three guests in a month flagged the kitchen, that's a kitchen issue. If local recommendations get heavy traffic but few upvotes, your area knowledge needs work. The patterns suggest decisions about your property, not only your guidebook.
Pay attention to chatbot out-of-scope flags above all else. They're the most concentrated signal in the dashboard — every flag is a guest asking something your guidebook didn't answer, which means the next guest will probably ask too. Catch the gap once, write a quick article, and the question stops reaching you.
Use Charts for trend-spotting and Detail for diagnosis. Charts show whether engagement is going up or down over time across all your properties. Detail shows you which specific guest, on which specific property, did what. Use one to decide what to investigate; use the other to actually investigate.
