October 5, 2025
12 Best Review Management Software Tools for Hosts in 2025
Searching for the best review management software? We tested the top tools to help you get more 5-star reviews. Discover our top 12 picks for hosts.
In the vacation rental business, a few glowing reviews can mean the difference between a fully booked calendar and a season of vacancies. As hosts ourselves, managing properties from our 4-bedroom house in Washington, DC to a few beach properties in the Riviera Maya, we've learned this firsthand. Staying on top of guest feedback across Airbnb, Vrbo, Google, and beyond isn't just another task; it's a core part of the business. Manually tracking everything quickly becomes overwhelming as you grow. This is where the best review management software becomes an essential tool, not a luxury.
This guide cuts through the noise to help you find the right platform for your needs, whether you're a solo host or a growing property management company. We'll dive into the top solutions we've seen on the market, giving you a straightforward analysis of their features, pricing, and who they're best for. Each entry includes screenshots and direct links to give you a clear, practical overview. We'll explore everything from automated review requests to sentiment analysis, giving you the insights needed to protect your reputation and turn guest feedback into a powerful marketing asset. While our focus is on dedicated review management, many broader digital marketing platforms offer integrated solutions. For a wider view of options that can support your overall online presence, consider exploring these comprehensive social media management tools.
1. Birdeye
Birdeye stands out as an all-in-one reputation management powerhouse, making it one of the best review management software options for hosts scaling across multiple properties. It moves beyond simple review collection, offering a comprehensive suite of tools designed to manage the entire guest experience. From a single dashboard, you can monitor reviews across hundreds of sites, automate review requests via text or email, and manage your property listings to ensure consistency.
Its strength lies in its scalability and robust feature set. From our experience, we've seen how critical centralized communication is for managing guest sentiment, and Birdeye excels here. Its platform integrates webchat, mass texting, and AI-powered chatbots, allowing you to engage with guests before, during, and after their stay. This proactive engagement is key, as learning how to fix poor guest reviews with better communication often starts with preventing them in the first place.
Best For: Multi-property hosts and larger property management companies needing a scalable, all-in-one solution for reputation, listings, and guest messaging.
Key Features:
Centralized Dashboard: Monitor and respond to reviews from 200+ sites.
Automated Review Requests: Send customized requests via SMS and email.
Listings Management: Keep business information accurate across 50+ directories.
Unified Messaging: Consolidate webchat, text messaging, and social media interactions.
Pros | Cons |
|---|---|
Comprehensive, all-in-one platform | No public pricing; requires a custom quote |
Excellent for multi-location businesses | Can be more expensive than simpler tools |
Deep integrations with other software | May be overly complex for a single-property host |
Website: https://birdeye.com
2. Podium
Podium carves out its niche as a powerful interaction platform, excelling at converting conversations into reviews, particularly through SMS. It is one of the best review management software choices for U.S.-based hosts and property managers who want to leverage text messaging to drive feedback. The platform centers around a unified inbox that brings together texts, social media messages, and other channels into one manageable stream.
Its primary strength is its seamless text-based workflow. Sending a review invitation is as simple as sending a text message, which can dramatically increase response rates compared to email alone. From what we've seen, this direct approach is highly effective for improving guest satisfaction, as it opens a convenient channel for immediate feedback. This allows hosts to address issues quickly, turning potentially negative experiences into positive resolutions before a formal review is ever written.
Best For: Single or multi-property businesses in the U.S. focused on using text messaging to drive lead generation and review collection.
Key Features:
Text/SMS Review Invitations: Send review requests directly to guests' phones for higher open and conversion rates.
Shared Inbox: Manage all guest communications from text, webchat, and social media in one place.
Bulk Messaging: Send targeted text campaigns to past guests for promotions or rebooking reminders.
10DLC Compliance Guidance: Provides support for navigating U.S. carrier requirements for business texting.
Pros | Cons |
|---|---|
Strong texting workflow boosts review conversion | Contracted plans with relatively higher pricing |
Widely adopted by local businesses | Mixed user sentiment about value and support |
Verticalized support resources for specific industries | Primarily focused on the U.S. market |
Website: https://www.podium.com
3. Reputation (Reputation.com)
Reputation is an enterprise-grade platform that positions itself as one of the best review management software solutions for large, multi-location brands. It offers a powerful, data-driven approach to online reputation, going beyond simple monitoring to provide competitive intelligence and actionable insights. The platform is engineered to handle the complexity of managing hundreds or thousands of properties, giving you a top-down view of performance across your entire portfolio from a single, cohesive dashboard.
Its core strength lies in its AI-powered analytics and benchmarking capabilities. We've found that understanding how you stack up against the competition is crucial for strategic growth, and this is where Reputation shines. The platform analyzes review data to reveal trends, pinpoint operational issues at specific locations, and even suggest optimized responses. This level of insight is invaluable for property management companies looking to standardize guest experiences and drive improvements at scale.
Best For: Large-scale property management groups and enterprise hospitality brands that require deep analytics, competitive benchmarking, and centralized control over a vast portfolio.
Key Features:
Reputation Score: A proprietary metric to benchmark performance against competitors.
AI-Powered Insights: Analyzes review text to identify operational strengths and weaknesses.
Centralized Review Management: Monitor and respond to reviews from over 130 sites.
Robust Reporting: Granular reporting tools to track KPIs across regions or individual properties.
Pros | Cons |
|---|---|
Built for enterprise-level scaling | Custom and enterprise pricing only |
Powerful competitive benchmarking tools | Best suited for mid-market and enterprise |
Deep analytics and AI-driven insights | May be too complex for smaller operators |
Website: https://reputation.com
4. ReviewTrackers
ReviewTrackers distinguishes itself with a laser focus on the core task of reputation management: monitoring, collecting, and analyzing guest feedback. For property managers who want a dedicated tool without the complexity of a full marketing suite, ReviewTrackers is an excellent choice. Its platform consolidates reviews from over 100 sites into a single inbox, making it simple to track and respond to guest sentiment in one place.
Its strength lies in its flexibility and specialized add-ons. You can start with powerful review monitoring and expand into other areas like employer brand or app-store reviews as your needs grow. This makes it a solid candidate for one of the best review management software options for businesses that want to scale their efforts strategically. In our experience, using a specialized tool like this in conjunction with other dedicated systems can often be more effective than a single, monolithic platform; you can see how it compares to other systems in our property management software comparison.
Best For: Small to mid-sized property management companies and multi-location businesses looking for a powerful, dedicated review management tool with flexible add-ons.
Key Features:
Consolidated Review Inbox: Manage reviews from 100+ sources in one dashboard.
Automated Review Requests: Send timely requests to gather fresh guest feedback.
Specialized Monitoring: Optional packages for employer brand and app-store reviews.
White-Label Options: Customize the platform for your own branding needs.
Pros | Cons |
|---|---|
Clear and powerful focus on reviews | No public price points; requires quote |
Flexible packages for different business sizes | Final cost varies with locations and add-ons |
Managed service options available | May require integration with other tools for a full marketing suite |
Website: https://www.reviewtrackers.com
5. Yotpo (Reviews)
Yotpo carves out its niche as a leading review management software specifically tailored for the eCommerce world, but its principles apply to direct booking sites too. It excels at leveraging user-generated content, like reviews and photos, to build social proof and drive sales. The platform automates the review collection process through smart email and SMS requests, making it easy to gather authentic feedback at scale. Its deep integrations with platforms like Shopify are a major advantage for hosts with direct booking sites built on these systems.
What makes Yotpo particularly powerful is its focus on converting reviews into marketing assets. It helps display reviews attractively on your site, creates SEO-friendly rich snippets to improve search rankings, and integrates with Google Shopping to showcase star ratings directly in ads. This ability to turn positive feedback into visible trust signals at key points in the booking journey is crucial for boosting conversion rates and building brand credibility in a competitive market.
Best For: Hosts with direct booking sites, particularly those on platforms like Shopify, who want to leverage guest reviews to drive traffic and bookings.
Key Features:
Email & SMS Review Requests: Automate post-stay requests to gather more reviews.
Photo & Video Reviews: Allow guests to add visual content to their feedback.
Google Integration: Syndicates reviews for Google Seller Ratings and Shopping Ads.
On-Site Widgets: Customizable displays to showcase reviews on your direct booking website.
Pros | Cons |
|---|---|
Free starter plan available | Can become expensive as your business grows |
Excellent eCommerce platform integrations | Advanced features are locked behind higher-priced tiers |
Strong focus on visual, user-generated content | Less suited for hosts who only list on OTAs |
Website: https://www.yotpo.com
6. Trustpilot Business
Trustpilot Business leverages its massive consumer brand recognition to offer a powerful platform for collecting, managing, and showcasing guest feedback. While many tools focus on pulling in reviews from other sites, Trustpilot is the source. This makes it one of the best review management software choices for hosts who want to build a strong, public-facing reputation on a highly trusted, independent platform. Its tools are built to help you actively ask for reviews and then use that social proof across your marketing channels.
The platform's strength is its transparency and the marketing assets it provides. For hosts, this means you can send verified review invitations, ensuring feedback comes from actual guests. This process adds a layer of authenticity that potential guests appreciate. You can then use their well-designed widgets on your direct booking site to build trust instantly. This approach is similar to collecting direct feedback through a customized guest experience survey to understand how things went before a public review is even written.
Best For: Hosts and property managers who want to build a strong, verifiable public reputation and leverage it for marketing and direct bookings.
Key Features:
Verified Review Invitations: Send automated or manual requests to ensure review authenticity.
Analytics and Benchmarking: Track performance and compare your reputation against competitors.
Widgets and Social Assets: Embed reviews and ratings on your website and social media.
API Access: Integrate review data with your other business tools on higher-tier plans.
Pros | Cons |
|---|---|
Massive consumer reach and brand recognition | Requires annual commitments |
Straightforward and published plan tiers | Reports of mixed customer support experiences |
Robust marketing and display assets | Primarily focuses on its own platform, not others |
Website: https://business.trustpilot.com
7. REVIEWS.io
REVIEWS.io is an excellent review management software for businesses, particularly those with a direct booking presence, that want to leverage user-generated content to build social proof. It excels at collecting both company and property-specific reviews, including rich media like photos and videos, which can significantly enhance trust and conversion rates. The platform makes it easy to syndicate these reviews to key places like Google and social media channels.
What we find particularly practical is its Reputation Manager feature, which allows you to strategically direct a portion of your review invitations to third-party sites. This helps build a well-rounded online reputation beyond your own website. For hosts and property managers, this means you can bolster your presence on platforms where potential guests are searching. Its strong integrations with booking and CRM platforms also make it a seamless addition to an existing tech stack.
Best For: eCommerce-focused businesses and property managers who want to collect rich user-generated content and distribute review requests across multiple platforms.
Key Features:
Photo & Video Reviews: Collect compelling user-generated content for social proof.
Review Importing: Import existing reviews from other platforms.
Google Seller Ratings: Automatically syndicate reviews to improve ad performance.
Invite Distribution: Send review requests to third-party sites to improve overall ratings.
Pros | Cons |
|---|---|
Competitive and transparent entry-level pricing | SMS volumes and advanced features require higher-tier plans |
Strong eCommerce and CRM integrations | VAT applies for non-U.S. pricing, affecting the final cost |
Invite distribution helps improve ratings site-wide | Can have a slight learning curve for advanced workflows |
Website: https://www.reviews.io
8. NiceJob
NiceJob distinguishes itself by integrating powerful review generation with referral marketing, making it an excellent choice for hosts and service-oriented businesses that thrive on word-of-mouth. Its core function is to automate the process of getting more reviews on sites like Google and Facebook, using a smart sequence of email and SMS reminders. This approach is designed to capture happy guest feedback at the perfect moment, increasing the likelihood of a positive public review.
What we find particularly effective is its simplicity and focus on turning great reviews into more business. The platform not only helps you gather social proof but also provides tools to automatically share your best reviews on social media and your website. The added referral campaign feature is a clever touch, encouraging satisfied guests to spread the word, creating a virtuous cycle of new bookings and positive feedback. This combination makes it a unique and practical piece of the best review management software puzzle for growth-focused hosts.
Best For: Solo hosts and small property managers in the service industry looking for a straightforward tool to automate review generation and leverage referrals.
Key Features:
Automated Review Requests: Smart, multi-touch campaigns via email and SMS to capture reviews.
Review Widgets: Easily embed and showcase your best reviews on your website.
Referral Campaigns: Tools to encourage and track guest referrals.
Competitor and SEO Insights: Basic analytics to see how you stack up against local competition.
Pros | Cons |
|---|---|
Simple plans suited for small/local teams | Pricing varies based on volume and plan |
Referral automation extends beyond reviews | Advanced features require higher tiers |
Free trial available | Less comprehensive than all-in-one platforms |
Website: https://nicejob.com
9. Grade.us (by SOCi)
Grade.us, now part of the SOCi platform, carves out a specific niche as one of the best review management software solutions for marketing agencies and multi-location brands that require white-labeling. Its entire model is built around empowering resellers or franchises to offer reputation management under their own brand. The platform provides robust tools for creating and automating review request campaigns via both email and SMS, helping to systematically build social proof.
The strength of Grade.us lies in its agency-focused architecture. We appreciate its transparent, seat-based pricing, which makes it easy for property management companies or marketing consultants to calculate costs and build them into their own service packages. While its user interface may not feel as modern as some newer competitors, its functional, no-nonsense approach to review funnels, social sharing, and website widgets gets the job done effectively.
Best For: Marketing agencies and property management firms that manage online reputations for multiple, distinct client properties and require white-label capabilities.
Key Features:
Unlimited Review Sites: Monitor and pull reviews from a vast network of sites.
Review Request Campaigns: Automate review invitations through email and SMS funnels.
Review Widgets: Stream and display positive reviews directly on your website.
White-Label & API: Fully rebrand the platform and integrate it into your own systems.
Pros | Cons |
|---|---|
Transparent seat-based pricing | SMS allotments vary by plan |
Strong white-label toolkit for agencies | User interface feels less modern than some rivals |
Agency-friendly tiers and features | Fewer all-in-one features than competitors |
Website: https://grade.us
10. Bazaarvoice
Bazaarvoice positions itself as an enterprise-grade solution focused on leveraging the full spectrum of user-generated content (UGC), not just traditional reviews. It’s designed for major brands and large-scale operators who need to collect, display, and, most importantly, syndicate reviews across a vast network of retail partners like Target and Walmart. This makes it one of the best review management software options for companies whose properties are part of a larger, distributed network.
Its core strength is its powerful syndication engine, which gets your guest reviews in front of a much wider audience. For property managers who list on multiple booking platforms, the concept is similar to ensuring your listings are consistent everywhere. Bazaarvoice also expands beyond text reviews, incorporating visual UGC and integrating with creator marketing programs. This comprehensive approach is a powerful, albeit complex, tool for building social proof at a massive scale.
Best For: Enterprise-level brands and large property management companies that need to syndicate reviews across a broad retail or booking network.
Key Features:
Review Syndication: Distribute collected reviews to hundreds of global retail partners.
UGC Collection: Gather and display ratings, reviews, photos, and videos from guests.
Creator Marketing: Integrate influencer and creator campaigns to generate authentic content.
Professional Services: Access to dedicated support and strategic services for enterprise clients.
Pros | Cons |
|---|---|
Unmatched retail syndication network | Pricing is premium and not publicly available |
Comprehensive enterprise services and support | Complex contract terms and bundled packages |
Goes beyond reviews into creator marketing | Overkill for smaller operators or single-property hosts |
Website: https://www.bazaarvoice.com
11. G2
While not a review management tool itself, G2 is an indispensable resource for finding the right software. Think of it as a massive, crowd-sourced marketplace where you can compare different platforms side-by-side based on verified user reviews. For us, it’s a crucial first step in the research process, offering a bird's-eye view of the entire review management software landscape. You can filter solutions by company size, features, and user satisfaction to quickly narrow down your options.
The platform’s strength lies in its transparency and depth. Instead of relying on marketing copy, you get direct feedback from real users about their experiences. We've found their Grid® Reports particularly useful for visualizing which tools are leaders in the market versus which are niche players. This helps you identify the best review management software for your specific needs, whether you're a single-property host or a growing property management company.
Best For: Hosts and property managers in the research phase who want to compare a wide range of software options using verified user reviews and data-driven reports.
Key Features:
Verified User Reviews: Access thousands of detailed reviews from actual software users.
Advanced Filtering: Sort and compare tools based on features, market segment, and satisfaction scores.
Grid® Reports: Quarterly reports that chart the top software in a category based on user satisfaction and market presence.
Side-by-Side Comparisons: Directly compare features, pricing, and ratings for up to four vendors at once.
Pros | Cons |
|---|---|
Free to use for research and comparison | Sponsored placements can influence initial visibility |
Extensive library of verified user reviews | Not a software tool; it's a research platform |
Powerful comparison and filtering tools | Requires you to vet vendor claims independently |
Website: https://www.g2.com/categories/review-management
12. Capterra
Like G2, Capterra isn't software itself but an indispensable resource for finding the best review management software for your specific needs. As a Gartner-owned marketplace, it provides a massive directory of tools, complete with user reviews, feature comparisons, and pricing insights. This makes it an essential first stop when you’re navigating the crowded market. For hosts, this means you can efficiently shortlist potential platforms without having to visit dozens of different websites.
Its value lies in the sheer volume of organized, verifiable information. We’ve found it incredibly useful for creating an initial list of candidates before diving into free trials. You can filter by features, business size, and industry, which helps narrow down a seemingly endless list to a few manageable options. The platform’s buyers’ guides and reports add another layer of context, helping you understand which features are truly necessary versus which are just nice-to-haves.
Best For: Hosts and property managers in the research phase who want to compare multiple software options based on verified user reviews and detailed feature lists.
Key Features:
Comprehensive Directory: Filter and search through hundreds of software solutions.
Verified User Reviews: Read authentic feedback from real users to gauge performance.
Pricing Snapshots: Get an idea of cost structures and subscription tiers.
Buyers’ Guides: Access detailed reports and articles to inform your decision.
Pros | Cons |
|---|---|
Huge, well-maintained catalog of software | Sponsored listings can influence placement |
Free resource for researching and comparing tools | It's best to validate pricing directly with vendors |
Clear explanations of features and capabilities | Can be overwhelming without using filters effectively |
Website: https://www.capterra.com/review-management-software
Top 12 Review Management Software Comparison
Platform | Core Features ★✨ | User Experience & Quality ★★★ | Value Proposition 💰 | Target Audience 👥 | Unique Selling Points 🏆 |
|---|---|---|---|---|---|
Birdeye | Review monitoring, automated requests, messaging | Scalable, deep integrations, unlimited users | Quote-based, can be pricey | SMBs to enterprises with multiple locations | Broad local search + AI workflows |
Podium | SMS review invites, shared inbox, bulk messaging | Strong texting workflow, vertical support | Contract plans, relatively high pricing | US local businesses | Industry onboarding, 10DLC compliance |
Reputation.com | Reviews on 130+ sites, AI replies, benchmarking | Enterprise-grade, robust reporting | Custom/enterprise pricing | Mid-market to enterprises | Extensive site coverage, AI insights |
ReviewTrackers | Review inbox, automated requests, managed services | Focused on reviews, flexible packages | Quote-based, cost varies with add-ons | SMBs & multi-location businesses | Managed services, white-label options |
Yotpo | Email/SMS requests, photo/video reviews, SEO | Strong eCommerce integrations | Scales with order volume | eCommerce platforms (Shopify etc) | Google Shopping + rich snippets |
Trustpilot Business | Verified invites, analytics, widgets | Mass consumer reach, robust marketing assets | Tiered plans, annual commitments | Wide range, strong brand presence | Public platform, Salesforce integration |
REVIEWS.io | Photo/video reviews, invite distribution | Competitive entry pricing, strong CRM integrations | Transparent pricing, VAT for non-US | eCommerce & CRM users | Invite distribution + survey workflows |
NiceJob | Automated requests, referral campaigns | Simple plans, referral automation | Volume-based pricing | Small/local service businesses | Referral tools beyond reviews |
Grade.us (SOCi) | Unlimited sites, SMS/email campaigns, white-label | Seat-based pricing, agency focused | Transparent seat pricing | Agencies & multi-location brands | Strong white-label and API |
Bazaarvoice | Ratings, UGC, retail syndication | Enterprise services, creator marketing | Premium pricing, complex contracts | Large enterprises & retail | Retail syndication + influencer marketing |
G2 | Verified reviews, pricing info, comparison tools | Crowd-sourced rankings, comprehensive | Free research tool | Buyers & researchers | Marketplace with verified user data |
Capterra | Directory, buyers guides, pricing snapshots | Large catalog, clear feature/pricing info | Free research tool | Buyers & researchers | Gartner-owned with detailed buyer resources |
Final Thoughts
Navigating the crowded world of review management software can feel overwhelming, but the right tool is a powerful ally in building a standout vacation rental business. As we've explored, solutions like Birdeye and Podium offer robust, all-in-one platforms perfect for multi-property managers, while tools like NiceJob and REVIEWS.io provide more focused, streamlined features ideal for solo hosts. The key isn't finding a single "best" platform, but identifying the one that aligns with your specific goals, budget, and how you like to work.
From our years of hosting, we can tell you that a proactive approach to guest feedback is non-negotiable. It's the difference between a one-time booking and a loyal repeat guest who tells their friends about you. Choosing the best review management software for your needs automates the tedious parts of this process, freeing you up to focus on creating five-star guest experiences. It shifts you from reactively putting out fires to proactively building social proof and improving your service based on real data.
How to Choose Your Perfect Match
Before you commit, take a step back and map out what you really need. We've found that this decision should be guided by a few core questions:
What is your main goal? Are you trying to get more reviews on specific platforms like Google or Airbnb? Or do you need a comprehensive system to analyze feedback and spot weaknesses across your properties? A host focused on boosting their Airbnb ranking has different needs than a property manager looking to dominate local search.
What's your budget? Be realistic about what you can invest. While enterprise-level tools like Reputation.com offer incredible power, their price tag may not be feasible. Many excellent platforms offer scalable pricing or more affordable plans that provide significant value without breaking the bank.
How much integration do you need? Think about how a new tool will fit with the software you already use. Does it need to connect with your Property Management System (PMS) or other marketing tools? Seamless integration saves countless hours and headaches down the road.
Making It Work for You
Once you've picked a tool, remember that it's not a "set it and forget it" solution. True success comes from making it part of your daily routine. Automating review requests is just the first step. The real magic happens when you use the insights to refine your check-in process, update your amenities, or give feedback to your cleaning team.
Beyond the software, mastering guest communication is key. For specific guidance on tricky feedback, you can learn how to effectively respond to negative Google reviews and turn a tough situation into a win. Ultimately, these platforms are just tools for conversation—your personal touch remains your most valuable asset.
Embrace the feedback, both glowing and critical. Each review is a chance to learn, adapt, and build a more resilient, guest-focused business that thrives.
Ready to elevate your guest communication from booking to check-out? While review management software helps you collect feedback, SmoothStay ensures you earn those 5-star reviews in the first place with our customizable, professional guidebooks. We built it based on our own hosting experience to help you create a seamless stay that anticipates guest needs and makes every visit unforgettable. With fair, scalable pricing and AI-powered features, we're built by hosts, for hosts.
